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    At the core of
    excellence
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    Precision
    For us, precision is not just a matter of
    watchmaking mechanics.
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    Waterfroofness
    We have quite a singular definition of
    waterproofness.
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    Autonomy
    A watches autonomy is not just a promise.
    To us, it's a pact that works both ways
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    Robustness
    At Rolex, we work to meet the needs of
    those we call: "The worst wearer".
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    Simplicity
    We always want to make sure that our
    watchmaking remains easy to use.
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    Bienfacture
    To us, beauty is never superficial.
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    Comfort
    We know the sensory analysis is vital.
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    Durability
    Surprisingly, we have a penchant for
    accelerating the passage of time.
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